Voa Labs — Brand Identity
Voa Labs is a digital product studio. They strategize, design, and build digital products, services, and experiences. Among possible solutions are web applications, mobile apps, or blockchain applications.
Their services for customers thus include: Strategy, Design & Engineering. They are an exceptionally talented team of entrepreneurial minds, technical wizards, designers, creatives, problem solvers, strategists, and project management experts to develop simple solutions for complex problems.
The name Voa Labs pays homage to founder Joël Sonderegger's favorite region on this planet, Graubünden, Switzerland. "Voa" means street in Romansh, a language spoken in the mountainous regions of Switzerland. After our analysis and brand strategy, we decided to take the concepts from the streets for the "Voa" references and in the test tubes for the "Labs" references.
The rest of the visual identity is very sober and minimalist, applying colors such as black and white both within the studio and on its website.
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