Old Navy

Kinetic type animations for Fall 2020 TV campaigns

US denim brand Old Navy wanted to build on their bold, graphic brand world in their Fall 2021 campaigns. Global lockdowns prevented more traditional production from taking place, so these campaigns needed to leverage animation and repurpose existing assets to create something fresh and upbeat.

I worked with the creative team behind the spots to create some typographic animations that brought dynamism and emphasis to the messaging whilst sitting comfortably in the bright, graphic compositions.

Agency: Strange Beast    Director: Anna Ginsburg