TBF: Versatile Brand Identity - Part 4/6

TBF provides an aggregate of management solutions and content, providing practical solutions for businesses. TBF offers three different product lines aimed at effectively tacking the most recurrent business problems: to grow rapidly, expand geographically or increase their productivity.

Given that every product targets similar needs, the brand identity needs to be as versatile as consistent. Designing a container of the logo effectively implemented these two principles, as the central brand recognition is kept and yet distinct solutions can each include an acronym of its own.

Remember: Simplicity paves the road for versatility!