When we thought we were FORT...we FORT wrong!

When we first started out we began calling ourselves Fort. It felt good, a feeling of structure and strength, but this soon turned into boring, stiff and safe. Our branding concepts started to follow the same path and were becoming too literal at this point.

It was clear the concepts lacked the creative "spark" (see what we did there cough Filament cough) we were looking for, so we did what every startup does as least 32 times and we pivoted...stick a FORT in it because this bad boy is done.

We will have a case study showcasing our new branding and site soon so keep an eye out. Will be great to get you thoughts on where it is now.

Oh and here's the old logo in a flashy gif form for y'all to stare at for a while.

Tooodles!