Nappy Slapped branding

Frustrated by a lack of fun baby wear for their new born, the East London founders of what became Nappy Slapped approached us with a brief to help define a new and irreverent brand. For this project we came up with the name Nappy Slapped, as well as designing the logo, style guide and e-commerce website. In addition to this, we art directed the photography of the new clothing.

Inspired by the rich street art of East London, we based the logo and photoshoot on this theme.

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Lane + Co Design
Specialising in design, branding + storytelling
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