Roam visual identity kit

Mini branding kit, for Roam. This simple representation is a good way for me to present the general visual feel of the brand.

Roam provides Assumable mortgage solutions for both seller and buyer which make it live at the intersection propTech/FinTech/Banking. As often when shaping the first version of brand in such a complicated space I keep things simple.

Simple will (and does in this case) make it looks undifferentiated, which I believe is an assets for an early startup. Since no trust has been created, looking like it belong in the landscape is a good first impression that provides the ground for build the trust while finding market fit.

That's my point of view, I believe most founders overthink the brand at early stages.