BalaFive | Full Brand Development

We were approached by the weight loss management program BioBalance5 with the opportunity to take charge of all their marketing, creative and web initiatives. We believed strongly in the product, which offers natural ingredients and medical foods to create total balance of the mind and body in order to achieve weight loss. We did not, however, believe that the name reflected the strength and unique approach of the overall system. We presented the name BalaFive, a complete program for “the balance of me”. Our goal was to develop a unique name that would stand out amongst competitors. We have since gone on to create their brand, responsive website, community website + program and mobile app.

It was crucial for us to create a timeless, memorable brand that communicated the medical foundation of the product, but was not intimidating. We kept it minimal and clean, a strong mark that could work alone as well as play nicely with others.

In order to support the BalaFive community, we proposed, concepted and developed myBalaFive. This custom socially driven support site is based on the idea of one member helping another. Custom encouragement badges were developed to share as members complete their goals, set milestones and grow with BalaFive. Chat forums, blogs, recipes, personal profiles, weight tracking, food logging are just a few of the components that make up this comprehensive system both online and on a mobile device.