Koch’s Logo Before & After

The Kochs came to me in 2020 with a three-year-old DIY logo that needed a professional redesign. As a bakery, general store, and coffee shop, Koch’s is all my favorite things. What resulted was one of my favorite logo redesigns to date and very happy clients!

“YES!!! I love ‘em!!” - Erin Koch @kochsgeneralstore 

See the original logo below. We retained the color palette, the truck, and a script feature font, but we cleaned everything up and revised the proportions.