New Normal Cafe / Logo, Branding

New Normal — Specialty coffee | Cozy interior | Good vibes

Meaning:

In a situation where the world is rapidly changing, we do not adjust

to new circumstances, but create our own reality.

Mission: Gather around you a group of responsible like-minded people

who can make this world a better place

Positioning: Caring for the environment Reasonable and intelligent consumption Healthy lifestyle Aesthetics, thoughtfulness and order in the surrounding reality Encouraging freedom of communication and choice, respect for the opinions of others Love for visitors, employees and people in general

Round symbolism in the logo hints at the cycle in nature,

environmental friendliness and recycling