Black Bear Coffee

Black Bear Coffee is a coffee company established in 1999, a warm and inviting coffee shop within Colorado Springs. They serve hot & cold beverages, breakfast through lunch, snacks and pastries. This coffee company’s selling point is their history in the area and their familiarity with the neighborhood. 

The brand identity and packaging was made keeping in mind a demographic of 25 to 50 year old male and female, graduated high schoolers, generally within a profession that requires higher amounts of concentration such as cops, drivers, writers, and also people visiting Colorado Springs for vacation. The overall look and feel had to be kept warm, modest, quiet, rustic and historic.