Stepping Up: A UI/UX Case Study of Nike's Website Redesign

In this case study, we'll take a closer look at some changes I've made in Nike's website

Disorganized Header...

The header section of Nike's website could be seen as disorganized due to the differing sizes of the three logos for Nike, Jordan, and Converse. This inconsistency in size could make the overall design appear cluttered and less visually appealing.

Users may find it difficult to quickly navigate between the different brands due to the uneven sizes of the logos, potentially leading to a less optimal user experience. It could be argued that a more consistent and streamlined design approach could improve the overall organization and flow of the header section, ultimately leading to a better user experience.

I made it look like this

To solve this problem, I worked on combining the logos of all three brands into a single logo and place it in the website header. When a user hovers their mouse over the Nike logo, the logos of all three brands appear, allowing the user to easily click and navigate to the brand they want to explore.

This change not only improved the user experience by making it easier for customers to navigate between the three brands, but it also created a more cohesive and unified brand identity for Nike. By combining the three logos into one, with that, Nike is able to showcase the strength of its brand portfolio while also simplifying the user journey.

Adding an animation to the logo so it will catch the user's attention

By adding this animation, we can make the users curious about the Nike's logo. when a user put his mouse over the Nike logo, the logos of all three brands appear, allowing the user to easily click and navigate to the brand they want to explore... This design changes not only made it easier for customers to navigate between Nike, Jordan, and Converse products but also helped to create a more cohesive and unified brand identity for Nike.

Thank you for your attention!!! 👌

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you can also check my last project: Improving the User Experience on Airbnb

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