Profond - Brand Identity

Profond means “to a great depth” and it describes in the best way how this architectural studio works. 

The visual language consists simple elements, from typography, to a reduced color palette, minimalist icons, and finally a simple symbol. What provides uniqueness here is the dynamics and changeability of the arrangement and relationships of these elements in the system. The symbol "floats" across the grid in various compositions. Based on strict system assumptions and precise layout grid, we build increasingly engaging and surprising variations of compositions. 

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