AGS Health - Case Study

Creating a Tech-Savvy Brand for a Transforming Company

AGS Health manages the revenue cycles of some of the largest healthcare organizations in the U.S. However, it wanted to shed its out-of-date reputation as a staff augmentation organization. It needed a new brand that communicated both its consultative approach and the cutting-edge technology that supported that approach.

After creating new messaging which would guide the brand vision, we designed a logo that illustrated the high- performance revenue cycle, developed a color palette that differentiated AGS Health from the competition, and created a bold, recognizable graphic system. We implemented the new brand across digital and print collateral and delivered the tools for them to continue to execute it in a consistent and high-fidelity way.

Logo Mark

The AGS Health logo mark combines the two key elements of our solution— people and technology—and reflects the partnership between us and our clients. Together, they form the key focus of our brand: a high- performance revenue cycle.

Typography

The AGS brand typeface is Staff, designed by Rui Abreu and released in 2019 by the Portuguese type foundry R Typography. Staff is a neo grotesk sans serif typeface that communicates sturdy reliability and mathematical precision.

Corporate Palette

The new AGS Health color palette differentiates them from the competition and introduces a tech-led sensibility to the brand.

Graphic System

Every one of AGS Health’s customer has a unique revenue cycle and requires a custom solution. We communicated that uniqueness with a library of revenue cycle graphics in both full and closeup versions for maximum flexibility.

Iconography

A custom icon set provided AGS Health with a consistent pictogram library which could be used across all digital and print collateral.

Building a Home Base for the Brand

With the messaging and brand complete, we designed the AGS Health website to be the gold standard application of that brand and to communicate its message to the market clearly, while setting the tone for all other customer touch points.