Logo Design: Thoughtful Substack Page

Client Brief:

I've started a new Substack, which is a publication and newsletter service as I'm sure you already know. The billing on the page, which is called "Pretense of Knowledge," is that it will explore the complexities of politics, economics, demographics, history, geopolitics, and culture.It is intended to be a place where thoughtful, in-depth writing will happen that examines things happening in the world around us. As the subjects I listed probably make clear, the content will be focused on what is happening in current events, with a fair amount of history, in most of the social sciences.The source of the name is explained in the about page (https://pretenseofknowledge.substack.com/about), but the short version is that it comes from a noble lecture from economist Friedrich Hayek. He was talking about the assumption by many that they knew enough about complex matters (such as in the case of economics) to describe, and perhaps manipulate, but that they just didn't know what they would need to know to truly understand what they claimed to.