Higgins Carnival of Racing

Higgins Coatings hosts a series of Spring Racing events across Australia annually. Starting with the main brand colours, I developed the branding featured below to feel floral, colourful and vibrant.

The logo and branding were applied to a series of merchandise including pins, stubby coolers, mint containers, etc. The animation rounded out the campaign which is a memorable branding exercise. (After Effects work was done by a fellow designer).