Swif - Branding design for the messenger application
Branding plays a crucial role in the success of a company. It is one of the four essential elements that establish a brand and therefore should receive equal attention as your product. By prioritizing your branding efforts, you can gain a competitive advantage over rivals.
About the project
Swif is a simple and convenient messenger designed for a young audience. This, in turn, determined that the brand should be as positive and dynamic as possible.
Logo design
The main message of the logo is the message box. The star inside reflects speed, like a flash or it could also be recognized as a spark of magic ✨
The name is shortened from swift (meaning fast), simple and easy to remember, which again reflects one of the core principles of the brand.
Fonts
The fonts are also chosen to make the product simple and modern.
Igra Sans is the main font for headings and has unusual angular elements that balance well with the large lowercase letters, making it quite friendly.
Gilroy is used for finer text because the rounded letters and the similar size ratio between uppercase and lowercase letters make it blend well with Igra Sans but have a simpler structure.
Overall these fonts help to concentrate on the messages and clearly read everything when the brand communicates with the audience on the website or through different marketing materials.
Color Palette
Colors are about the brand's mood, vibe and reflection of the audience. They have the true power to build connections and associations.
Each color of the Swif brand has its own meaning and role:
Black means severity.
Blue - trust
Orange - joy
Red - impulse/dynamic
Pink/Peach - softness
They all make up the whole brand picture.
