Lawflow Brand Development

I was approached by a developing tech company called Lawflow, which is a tool for experienced 
and non-experienced immigration attorneys. The shield is representative of the protective nature of the law, and the script "f" twirling around the classic serif "L" brings a touch of modernness and continuity.

After several rounds of exploration, we dialed in a general direction that balanced old school elements like a serif font with a modern script "f".

After logo approval, we created additional assets to bring the brand to life in a digital landscape that could be applied to their developing platform.