Eres Único (You're Unique)
"You Are Unique" project, an anti-bullying initiative aimed at creating a safe and supportive environment for young people. As we all know, bullying is a serious issue that affects countless individuals, and it is essential to have projects like "You Are Unique" to raise awareness and promote positivity.
I worked closely with the "You Are Unique" team to create a logo that accurately represents the project's mission and values. The logo features a diamond shape that is commonly found on playing cards. The diamond is broken into two pieces, with one half being a blue diamond, and the other half being a red heart.
The blue diamond represents strength, resilience, and perseverance, which are qualities that individuals need to overcome bullying. The red heart represents love, kindness, and compassion, which are essential in creating a positive and supportive environment for everyone.
The use of a diamond shape adds an element of uniqueness and exclusivity, which reflects the project's message that everyone is unique and special in their own way. Additionally, the colors used in the logo were carefully selected to convey the project's message. The blue and red colors are a nod to the classic "diamonds and hearts" from playing cards while also representing the strength and love necessary to combat bullying.
Overall, we believe that this logo design perfectly captures the essence of the "You Are Unique" project and will serve as an effective branding tool. The combination of the diamond and heart shapes, along with the thoughtful color choices, creates a visually striking and memorable logo that accurately represents the project's mission.