Samsung Level Headphones

The Samsung Level headphone line-up was built to help Samsung expand into an ecosystem of premium audio products and reposition the brand as a lifestyle technology company.  

Designed for music lovers, Samsung Level paired outstanding audio quality with striking design. The audio line-up incorporated Samsung's latest advancements in audio technology to offer premium sound in a comfortable and sleek design package. 

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The headphones supported an easy-to-use touch control pad that allows users to activate and adjust a variety of functions such as voicie assistants, volume, as well as play, pause or skip controls – all without touching the controls of the paired device. The headphones were also equipped with a unique Sound Sharing function, so users can seamlessly share their favorite tunes with others.

We worked to bring the Level headphone line-up to life, shaping and delivering the end-to-end product definition and experience. We drove the premium audio category incubation from ideation, design, through final production, and helped propel Samsung as a lifestyle technology brand. The line-up also helped Samsung shed its prior reputation as just a hardware company and established it as a dominant force in lifestyle products.e...