Samsung Galaxy Watch

The Gear S2 and Galaxy Watch were Samsung's first round smartwatches to hit the world with mass market appeal. Smaller and lighter than predecessors, its design was developed to appeal to everyday lifestyle, sport, and fashion, however delivering the latest in cutting edge technology. The smartwatch was equipped with a high resolution display, innovative rotating bezel, pedometer, GPS, heart rate monitor, sleep monitor, and launched Samsung as a force in the emerging wearable category. 

We worked with Samsung to go back to the drawing board to craft a wearable truly worth the world's attention. The new smartwatch offered up a much more cohesive, well thought out approach toward all aspects of its design. Learning from past successes and opportunities, it's much more wearable than previous smartwatches, and put stunning looks and comfort at the forefront. Just as critical, the OS was redesigned from the ground up and was perfectly tailored to work on a new circular screen, all while making excellent use of an innovative rotating bezel.

We worked to bring the product and technology to life, shaping and delivering the end-to-end product definition and experience. We drove the product incubation from ideation, design, through final production, and helped launch Samsung into a leadership position among Android smartwatches. The product helped Samsung shed its prior reputation as a fast follower and established it as a dominant force in the evolving smartwatch category.