Pacific Calm spa brand identity

Pacific calm - is a livestyle gym that offers traditional gym services, and provides yoga classes and full service spa. On a spa basis they also created shop. Located in the Pacific West Coast of the US.

Main emphasis is reducing stress and target audience mostly women, who wants to make themselves stronger, less stressed, calm and ready to conquer life.

Taking this as idea I was worked fully on a brand.

For logo I take an idea to create name wave. For me wave symbolized life, plasticity, restlessness. They could be different: strong, powerfull, calm, charming, enticing or playfull.

As for colours I got inspiration from sand, water, swimming pool, relaxing mood.

Besides logo, I've created full brand guidelines.