LOVABLE - Campaign 2021

Lovable, for over 60 years, represents comfort in the underwear market, thanks to its quality products that support and support everyone, making them feel at ease. We create a movement, represented by all the people who, thanks to comfort, can give the best. We create a movement, represented by all the people who, thanks to comfort, can give the best. We distort a concept well rooted in society: the idea that it is necessary to get out of one’s comfort to create, improve, succeed.

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