Refire 3D Product and Motion Video

We partnered with CUSP to promote Refire, a research and development company that focuses on revolutionizing the fields of fuel cell systems, fuel cell stacks and power electronics. The project involved the promotion of their latest product - Prisma, a next-generation fuel cell system.

For the project, we covered the creation of a custom 3D animation which we completed using our tried and tested creation process that streamlined the entire production, from the initial mood boards to the final video. One aspect of the video that we aimed to highlight is the combination of literal and abstract visuals that would support the overall brand narrative.

Throughout the process, we conducted numerous rounds of research and development, placing a special focus on simulations and landscape creation. Our team created a captivating landscape from scratch which became the centerpiece of the animation. This landscape conveyed the ideas of new possibilities and horizons, highlighting the brand’s commitment to sustainability and preserving nature by having a system that produces water instead of waste by-products.