Animations Based on Motion Design Principles Part 2

Principle 6: Squash, Stretch & Smears

The principle of squash, stretch, and smear involves giving objects a sense of malleability, creating a more dynamic and realistic animation.

To read more about this principle, read our blog about the motion design principles.

Principle 7: Follow Through & Overlapping Action

The principle of follow through and overlapping action involves creating movements that continue to move past their intended stopping point.

To read more about this principle, read our blog about the motion design principles.

Principle 8: Exaggeration

The principle of exaggeration involves creating movements that are larger than life, often to convey a sense of drama, humor, or emotion. 

To read more about this principle, read our blog about the motion design principles.

Principle 9: Secondary and Layered Animation

Secondary animation involves creating movements that are secondary to the main action of the animation, while layered animation involves adding multiple layers of animation to a scene to create a more dynamic effect.

To read more about this principle, read our blog about the motion design principles.

This video demonstrates the concept of appeal in motion design. Appeal refers to the aesthetic and emotional qualities of a motion graphic or animation that make it engaging and visually appealing to the audience.