ConsumerDirect: Rebrand | Creative Direction
Hey Dribbble gang!
Happy to share the brand book that I created for ConsumerDirect's rebranding effort.
The Client
ConsumerDirect is a SaaS Tech company that focuses on credit, money, and privacy services for both B2B and D2C platforms. Valued at nearly $80MM, ConsumerDirect was looking for an invigorating aesthetic that matched how the company had grown in the last decade since their initial branding!
The Project
This project included the creation of a fully redesigned brand book—content and aesthetics—an updated logo, redesigned website, updated internal materials, and updated external marketing materials including socials.
The Outcome
ConsumerDirect wanted to position themselves as an alternative to their competitors who's visual aesthetic felt sterile and outdated. As a result, the branding is light, approachable, and centers around saturated Bauhaus elements that are contemporary and fun. Unique illustrations also mark the look and feel of this brand—in contrast to product and lifestyle imagery of competitors.
