Mobility in 2023

The cooperation between the Technische Universität München (TUM) and the Universidad Nacional Autónoma de México (UNAM) with Audi as project partner, gathered a multidisciplinary team to explore opportunities in the driving experience of megacities in 2030.

RESEARCH · SCENARIOS · BRAINSTORMING

A number of documents in different topics like society, energy, cities and mobility from a global perspective were analyzed first to later deepen into Mexico City’s panorama. By defining scenarios for the year 2030 we were able to to figure out how the Audi costumer will be in the future, where he is going to live and under which circumstances. How will the city look like, and under which political rules will their citizens live? It is not possible to know for sure what is going to happen in the future, but creating possible scenarios is a way to follow a design path based on future assumptions.

CONCEPT DESIGN

 Scenario: Because of the traffic in the city, the new street tolls for the inner districts and the new road laws, they now prefer to have a small vehicle, too. Especially for the people living far away from the working areas, it will be important to drive the long distance outside the city, where the traffic situation is better, with a powerful and fast car and park it when they reach the inner districts where they work and change to the little electric driven vehicle. So, they will not have to pay the high street tolls and avoid the big traffic jams. Some parts of the city are declared as “car free zones”, but caused by the bad public traffic situation the people are still forced to find individual traffic solutions.

MOBILITY SYSTEM

The car is designed to travel long distances with company, to later park in a designated spot and continue the journey in  more versatile vehicle.

INTELLIGENT WRISTBAND

The purpose of this concept is to design an exclusive fashionable Audi-accessory that would help the Audi customer to use his car, to assist him when he is not in his car and to make mobility easier for him. This gadget is worn daily, which main use will increase the relationship between the owner and Audi brand because he would be able to “wear” his car everywhere he wants.