#82 Artsana

Country: Italy

Industry: Healthcare

About: Artsana Group is an Italian company that was founded in 1946 by Pietro Catelli as a commercial business specialized in healthcare and infant care products. They also manufacture products and toys for children.

Vision: To create a global community where everyone taking care of our children feels empowered, supported and heard.

Words: Passion; children; care

Strategy: refresh the typeface with a more playful and colorful one, and use the drop on the capital “A” as main element to create supporting shapes and decorations for the brand. The final effect is a vibrant explosion of colors and simple shapes - like kids playing and learning through toys.