Action Principle
Action Principle is a Swiss techno record label searching for precision, excellence and creativity within the techno genre. Using the most advanced technologies at their disposal to achieve the purest, most accurate and new sounds possible.
The founders of Action Principle were keen to hinge the idea on Newton’s Third Law of Motion: For every action, there is an equal and opposite reaction. This law is accurate, undisputed and repetitive. They aim, through their releases to create a reaction in the listener equal to the effort and passion that goes into every beat of every track.
--