Everbridge Responsive Design

Everbridge approached FINAO in October 2022 with the challenge of aligning an increasingly complex global brand portfolio. Several M&A brands, as well as 20 years of legacy product and service extensions, increased the complexity of the ask. The old logo was lacking a strong, iconic presence, and the greys, oranges, and reds made accessibility challenging in digital applications.

An expansive execution and retrofitting of the new brand across all in-market assets was needed. This included organization website, sub-brands, market collateral, branded print and digital assets, event and tradeshow materials, template systems, and video and motion guidelines. A nearly 200-page brand standards manual was also created to serve as the Northstar for the brand moving forward.