Dead Time

Identity design concept for a bottle shop called Dead Time; brewery slang for "drop everything and drink".​​​​​​

As the name states, Dead Time is brewery slang for 'drop everything and drink' which means it's time to sit, relax and enjoy the taste of a hard days work.

The identity, muted colour palette, loud typography and mixed media style illustrations all combine to create a flexible and innovative brand. Headlines are big, bold and loud with sentences that get straight to the point. There's no beating around the bush with the personality of this brand.