Brand Identity Design for Cake and Pastry Small Business Company
MAMA GÂTEAU - Brand Identity
Project description
Artisanal Pastry Brand Identity from a New Perspective !
"Mama Gâteau" is an artisanal pastry workshop offering a catalog of pastries from around the world. Quality is central to their focus, with a commitment to cooking with love, as this sincerity is crucial to their products. They offer traditional pastries while accommodating various dietary needs, including vegan, gluten-free, low glycemic index, and lactose-free options.
I was in charge of art direction, logo development, creation of communications media, packaging and merchandise design. I designed a artisanal Pastry Brand Identity from a New Perspective !
My role
Art director and Graphic designer, Specialist in Logo and Brand Identity
Service
Problem & Goal
Wonderfully inviting !
"Mama Gâteau" is a workshop specializing in homemade artisanal pastries crafted by mom bakers. With a physical store and an upcoming website offering a wide selection, the company values the connections forged through cuisine and its global history. Aiming to redefine online pastry sales with a focus on family values, sharing, and traditional expertise, "Mama Gâteau" also emphasizes its eco-friendly commitment, from product selection to packaging.
To capture this vision, "Mama Gâteau" invested in a comprehensive visual identity, including a logo, brand guidelines, and communication materials. The goal was to evoke positive emotions and joy, reflecting both cherished memories and new experiences, while highlighting the customers as central to the brand’s image.
Entrusted with creating their visual identity, website, and mobile application, I embraced the challenge with enthusiasm. My approach included designing the logo, selecting colors, creating patterns, and incorporating creative elements to embody conviviality and innovation.
Creative Process & Results
Getting to the Heart of the Matter !
Creating a logo presents a significant challenge as it embodies a brand's identity and personality. For "Mama Gâteau," the goal was to craft an original and recognizable logo that reflects the brand's core values.
Focusing on simplicity, color, and originality, I explored various concepts centered around pastries. As the creative director, I developed diverse styles, from minimalistic to vibrant, cake-inspired designs. After refining numerous proposals, we selected the most impactful ones.
The final logo is both eye-catching and practical, designed to be effective across various marketing materials. We revisited traditional pâtisserie codes to create universal visuals that resonate with the target audience. The branding features bright colors and playful elements, enhancing user engagement and interest.
Deliverables
Details make all the difference !
I ensure that all branding designs comply with industry regulations and company standards. I have provided these as part of the creation of its visual identity, according to the specific needs of the project and the customer's requests :
◗1. Logo Design asset : Primary Logo - Secondary Logos - Logo Mark/Icon
◗2. Brand Guidelines Document : Logo usage - Font usage - Color usage - Examples of brand identity application
◗3. Marketing asset : Motif or pattern - Digital Design for Social Media - Print Design for Corporate - Packaging & Merchandise Design for Business
◗4. UX/UI design for Web site & Mobile App Design Landing page
Would you like to create your own logo or visual identity?
Please contact me for more information. I look forward to working with you on your project. Sincerely, Akandé SANNI.