Watch the TVC here

Just launched! TVC / Poster campaign in collaboration with LOUD Agency and Independent Brewers Association to help consumers understand the difference between craft beer and independent craft beer.

The opening frames feature a hops-inspired cuckoo clock counting down to 'beer-o-clock'.

Second scene: An indie man looks through his beer binoculars, spies a fridge full of crafty cans, and starts to froth at his moustache.

Scene change to indie man's hand reaching and turning craft beer cans until he find the 'seal'

He finds the seal and opens the can which explodes with frothy goodness.

Final frames: Froth slides off can to reveal the certified independent seal and the slogan 'behind every great Aussie indie' which aims to help beer lovers to identify and support their local brewers by asking them to look for the Independent Seal the next time they are in a bottle shop, venue, or shopping online.

Additional Credits:

Clients: IBA

Kylie Lethbridge – CEO – IBA

Kelly Falconer – Head of Marketing and Communications – IBA

Agency: LOUD Lorraine Jokovic – CEO

Wellison D’Assuncao – Creative Director

Donna Kalish – Art Director

Benjamin Ryan – Copywriter

Waqas Tahir – Head of Strategy

Tina Paul – Senior Account Manager

Production

Illustration – Katie Lively (AKA Lively Scout)

3D Animation – Rob Moffett

Colour Grade – Hieu Nguyen

Music – The Left Handers, David Megarrity & James See

Music – Caleb Jacobs

Sound Design – Mighty Sound