ADF | Website | UI/UX

The design cues for the African Development foundation website were taken from the Pan-African flag colors, starting from the logo. The website was to be a critical platform for informing public about the new foundation, and how it will benefit the youth. Our goal was to maximize audience engagement through a seamless, intuitive and easy-to-navigate design, optimized for every device. Bold and playful people-centric photography, showing happy, smiling faces, is the highlight of the web design, serving to appeal to a younger, more energetic audience. The use of gradients, custom designed elements, and vibrant backgrounds help to  evoke a happy, positive feel.