#80 Malö Yachts

Country: Sweden

Industry: yacht builders

About: Johannes Olsson started the company in Orust, Sweden, in 1939, building wooden yachts.

Mission: The Group is dedicated to maintaining Swedish boat building traditions, by producing high quality, handcrafted sailing boats for the discerning sailor.

Words: tradition; craftsmanship; quality

Strategy: playing with the triangular shapes of the sails - the central letters “a” and “l” become the sails of the sailboat logomark.