Enjo: visual identity, branding, logo design

Enjō 炎上 — a coffee roaster with a name that means "in flames" in Japanese.

The goal was to create a design that really pops and captures the unique character of the brand.

Outlines, rays, long tongues of flames, symmetry, and checkerboard patterns —this helped to give the design a really distinctive and authentic look. I also took cues from Japan stickers on vinyl records and warning fire safety signs to add some extra flair.

One of my favorite features of the design is the sparks that we sprayed on the packs. These really tie together the overall fiery theme of the design and make it look super hot and bright 🔥