Octopi — Logotype
How did we embody the idea of automation and multitasking through the image of an inhabitant of the deep sea?
Sharing with you the case of Octopi Technologies, the creators of a smart plugin for managing trading strategies. With technology, man can do more than with two hands. Therefore, we are like an octopus.
2/3 of octopus neurons are in tentacles, allowing them to simultaneously move the tentacles. Just like people have to take into account many parameters and actions at the same time while trading. With the Octopi plugin, you can become “multi-armed”, simultaneously performing several unrelated operations. This image perfectly underlines the brand's emotions — Confidence, Intelligence, Ingenuity, and Empowerment.
People have to solve many problems at the same time while trading. With the Octopi plugin, you can become multi-armed as you can perform several operations simultaneously.
We chose the idea of simultaneous movement of tentacles to emphasize the autonomy of the system's elements.
To show the simultaneous activity of the tentacles, we place text blocks in different places. Everything is aligned on a grid, similar to the nervous system of an octopus.
The octopus eye featured in the logo is the entry point for information. When the user opens the plugin, they wake up their octopus.
