Brand Identity in Design: Core Elements

Why do companies still spend money on campaigning and sponsoring different events and are always in a rush to create unique content for their target audience?

Just think of a product you really like to remember the answer. Whether it’s a logo, shop, color, or marketing campaign, chances are that something will immediately come to mind.

If I give you a shadow of a specific bottle and a red background, you are most likely thinking about coca-cola!

This shows how the visual identity of a brand is a powerful way to tell a company’s story and build customer loyalty.

If you want to survive in the market, there is no way you can skip branding and marketing. This is why today we will discuss elements of branding that will help you establish your brand and some marketing tips to give you a kick start! Read more here.

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