Brand Identity in Design: Core Elements
Why do companies still spend money on campaigning and sponsoring different events and are always in a rush to create unique content for their target audience?
Just think of a product you really like to remember the answer. Whether it’s a logo, shop, color, or marketing campaign, chances are that something will immediately come to mind.
If I give you a shadow of a specific bottle and a red background, you are most likely thinking about coca-cola!
This shows how the visual identity of a brand is a powerful way to tell a company’s story and build customer loyalty.
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