The Context

Problem: Mochi, a digital marketing agency based in South Africa, needed a new logo that would reflect their values and mission in a simple and memorable way. They wanted a design that would convey energy, growth, and professionalism, and that would stand out in a crowded digital marketing landscape.

Solution: Our team at Xodio worked with Mochi to design a logo that would meet their needs and exceed their expectations. We chose a color scheme of red and green to represent energy and growth, and incorporated a simple arrow symbol pointing upwards to signify progress and success. The arrow also nods to the company's South African roots, evoking the shape of a traditional Zulu spear.

Challenge: One of the main challenges we faced in designing the Mochi logo was finding a balance between simplicity and effectiveness. The client requested a simple design, but we also wanted to create something that would stand out and be easily recognizable in a competitive industry. Additionally, we needed to make sure the logo accurately represented the company's values and mission, while also appealing to their target audience.

Overall, the Mochi logo design was a rewarding challenge for our team, and we are proud to have created a design that met the client's needs and exceeded their expectations.

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