Creating a brand or any materials for close friends is always a tricky situation. In the beginning, it was a simple task to refresh the logo to something more modern, but over time, we moved everything into a full-fledged redesign and set the direction that Bezestrachu would take.

For context - “bezestrachu” means = fearless

Enter your text here...We knew we could experiment in this case. Bezestrachu is a very malleable brand that provides full production of music videos, commercials, shows, and content in general. Owner of Bezestrachu and I share a slight obsession with Y2K culture, so we wanted to reflect that in Art Direction.

After a few versions of custom typography, the idea came to us to combine the letter B and S into a single element to represent the values BS stands for -

to create without fear.

With every material processed in 3D, we wanted to show the diversity and all types of video that Bezestrachu are able to produce. Based on this, we also set a uniform visual direction for the intro before each video, and the material is always visually linked to the content or Art Direction of the video.

Thank you for watching!

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