FAFA (From Africa For Africa) Logo Design
FAFA, with its repeating letters, was ideal to play with in a more creative way. Part of the inspiration for the brand was West African fabrics, particularly a Nigerian indigo print technique that used detailed line work tone on tone. This line work became the format for creating bespoke type for FAFA. The use of repeated positive and negative spaces created a sense of pattern which would later form the basis of the brand's visual identity.
A strong holding shape, based on the stacked letterforms, was created for ease of use on multiple backgrounds. Symrise Red was used as the holding shape colour to bring in the parent brand in a consistent way.
african
afrocentric
bespoke type
branddesign
brand identity
branding
colour
design
fmcg
food
graphic design
holding shape
illustration
logo
logo design
logotype
red
red logo
spices
west africa
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Posted on
Apr 3, 2023
More by Beverley Glanville View profile
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