Balancing your buzz for unforgettable moments

Here's the visual identity at a glance. Full case study is live on my site!

In the process of choosing colors for packaging, I began exploring narratives for the four flavors. Each had a unique set of traits and hobbies.

Primary colors are pulled from raw ingredients while secondary colors are inspired by the different environments of each persona. There’s a flavor for everyone–whether you wind down to good company at the beach or hustle away to binaural beats on your next side hustle.