Woolmark - Wool Fibres

Ever wondered why wool is so fluffy, soft, warm and breathable? It's got to do with how wool fibres are structured. Here's a closer look at one of the fibres, down to single molecules and atoms. This is the landing page background animation we did for Woolmarks "About Wool" page: https://www.woolmark.com/about-wool/wool-fibre/

Houdini procedural cells, ZBrush sculpting and Redshift rendering make up for shots up close. Follow the structures of a woolen fibre down to individual molecules.

Client: Woolmark

Aixsponza

CD: Christian Tyroller

Producer: Julian Fischer

Artists: Lars Korb, Martin Egger, Moritz Schwind, Xi Luo