BMW Circular

BMW I VISION CIRCULAR

With the BMW i Vision Circular, the BMW Group is looking ahead to a compact BMW for the year 2040 that is focused squarely on sustainability and luxury.

RE:THINK

Circular product design begins by thinking about things differently. For the BMW i Vision Circular this meant scrutinising processes and manufacturing technologies and thinking differently. The function performed by each component part up to now was examined, after which the part was removed without replacement or cleverly repackaged where appropriate and then designed to enable closed materials cycles.