2015 TEDxUTSC - Logo

Last month I completed my term as the Director of Design for a TEDx conference at the University of Toronto Scarborough. My responsibility as Director of Design was to produce the conference's visual identity and promotional materials.

The logo created was meant to capture this year's theme, titled "Unleash the Fantasy", through the image of a phoenix. The idea was to focus our talks on the human ability to turn imagination into reality; to challenge the idea of what is impossible. We wanted our audience to leave the conference feeling inspired and ready to change the world through their resurrected ambitions.

Below is a link to all our talks on YouTube:
https://www.youtube.com/playlist?list=PLsRNoUx8w3rMg-mHtV5xfzYO5Zp7JfIK6

See more of the project here:
https://www.behance.net/gallery/27145231/TEDxUTSC-2015