Here are three common mistakes to avoid when it comes to Facebook ad retargeting:

Overdoing it: While retargeting can be a powerful tool, bombarding your audience with too many ads can be overwhelming and even annoying. 

Not segmenting your audience: Your retargeting ads should be tailored to specific segments of your audience based on their behaviour and interests. Not segmenting your audience can lead to irrelevant ads being shown to your audience, 

Ignoring ad creative: Even if you're retargeting to a warm audience, your ad creative still needs to be engaging and compelling. Make sure your ad creative is tailored to the specific segment of your audience you're targeting and that it's visually appealing and relevant.

Optimizing your Facebook ads is essential to get the best results from your advertising campaigns. 

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