Loyalty program app design

"Your Offers" is a loyalty program from one of the card providers, that gives cash back for purchases made with their card. To get money back, user needs to activate the offer of certain merchant in the app and use registered card to pay for shopping. The first version of the app was released in 2015. Since then the client has been looking for new functionalities to increase the app retention and use of payments cards.

I was responsible for redesigning existing loyalty program mobile application. Project goal was to increase app retention and the use of payment cards.

Read full case study: https://www.jagodapietrzak.com/work/youroffers