EA — Lane Changers Club
In collaboration with EA, we designed and developed the web experience for NFS Unbound, the latest instalment of the Need for Speed franchise. It manifested in a movement called the Lane Changers Club, a digital hub integrated with EA's website. It featured news and updates in NFS activations with fashion partners, musicians, and artists.
Designed at North Kingdom in 2022
Motion by Maurits Venekamp