Revitalizing a Classic: Redesigning a Restaurant & Bar Logo

When my friend reached out to me to redesign his restaurant and bar logos for his new shop, I knew it was an opportunity to revitalize a classic and give it a fresh start. The goal was to attract both old customers who were loyal to the brand and new ones who had yet to discover its charm.

With that in mind, I went to work, experimenting with different colors, typography, and imagery. I wanted to create a design that was modern and sleek while still paying homage to the brand's roots and history.

After several iterations, I finally landed on a design that we both loved. The new logo features a bold and elegant font that conveys sophistication and class, while the color exudes taste and reliability.

To add a touch of playfulness, I incorporated a stylized illustration of a cocktail glass in the negative space of the logo, which doubles as a nod to the brand's roots as a bar. The knives and chef's hat indicate that it is a grill and restaurant.

Overall, the redesign of the restaurant & bar logo successfully marries the brand's rich history with a modern and sophisticated look that is sure to attract both old and new customers alike. We can't wait for the grand opening of the new shop and to see the logo shine bright on its signage!

Logo redesign