What is facebook pixel
What is facebook pixel
Facebook Pixel is a code that you can add to your website to track user interactions and behaviours. This code allows you to gather data about how people are interacting with your website after clicking on a Facebook ad. The data collected by the Facebook Pixel can be used to measure the effectiveness of your ad campaigns, optimise your ads, and create custom audiences for future targeting.
Here are some of the benefits of using Facebook Pixel:
Conversion tracking: Facebook Pixel allows you to track the actions people take on your website after clicking on your ad. This includes purchases, sign-ups, and other important events.
Remarketing: You can use the data collected by Facebook Pixel to create custom audiences of people who have interacted with your website. You can then retarget these audiences with ads that are relevant to their interests.
Optimization: By tracking user behaviour, you can optimise your ad campaigns to reach the people who are most likely to take the desired action on your website.
Attribution: Facebook Pixel provides valuable information about which ads are driving the most conversions, helping you to determine which ads are most effective.
Overall, Facebook Pixel is a powerful tool for businesses looking to optimise their advertising strategy and improve their overall ad performance.
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