Walker tracker case study

Walker Tracker is a digital wellness platform allowing businesses to run engaging step-counting challenges and other healthy activities for their employees.

The problem

The company’s Android app had long suffered from poor ratings and negative user reviews, making it harder to onboard new customers and achieve higher traction.

How we helped

The app teardown proved we had to secure more 5-star reviews and funnel out feature requests and bug reports from Google Play. We added a prompt to send high scores and positive reviews from the app to Google Play and less favorable feedback to support.

A new look with new features

Besides introducing the Rate Us prompt, we rehashed Walker Tracker's design, removed pesky bugs, and upgraded the app with engaging features.

To help the company drive wellness initiatives among a wider audience, we worked on the accessibility features. That opened up the platform to people with poor eyesight.

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